Seraxi
Brand

The Seraxi brand

One umbrella, three products. Download our logos and follow a few simple rules so Seraxi reads consistently everywhere it appears.

Master logo

The Seraxi wordmark is our primary signature. Use it whenever the company is named on its own. Keep the gradient squircle and the “Seraxi” wordmark together — don’t separate or recolour them.

SVG & EPS are vector (scale to any size); PNG is transparent. Each comes as the icon mark and the full logo (icon + wordmark), with a light version for dark backgrounds.

The Seraxi “S” is a single continuous open stroke held inside a rounded-square container: state that keeps flowing and stays restorable, kept safe. Indigo for trust and depth — the umbrella all three products sit under.

Product marks

Each product carries its own glyph on the shared squircle. Pair a product mark with its name (e.g. “Seraxi Keep”) on first use, then the product name alone is fine.

Behind the marks. Every mark is drawn from what the product actually does — one idea, one glyph. Nothing here is decorative.

Colour

Seraxi indigo is the umbrella colour; each product owns a hue used only for its own surfaces, never mixed across products.

Seraxi indigo
Umbrella
#7E72FF → #5246E0
Print
Solid #5B4EF0
CMYK 62 · 68 · 0 · 6
Pantone ≈ 2725 C
Keep blue
Keep
#6E97FF → #3B63D9
Print
Solid #547DEC
CMYK 64 · 47 · 0 · 7
Pantone ≈ 2727 C
Lens violet
Lens
#B79BFF → #7C52E0
Print
Solid #9A76F0
CMYK 36 · 51 · 0 · 6
Pantone ≈ 2725 C
Trace teal
Trace
#4FE0D2 → #0E9488
Print
Solid #2EBAAD
CMYK 75 · 0 · 7 · 27
Pantone ≈ 3272 C

CMYK and Pantone values are approximate — confirm with a printed proof before production. Coated (C) vs Uncoated (U) depends on the stock. For gradients, use CMYK process; for one-colour print, use the solid value.

Usage
Do
  • Keep clear space around the mark equal to the height of the squircle.
  • Place marks on solid dark or light backgrounds with sufficient contrast.
  • Use the supplied SVGs — they scale cleanly to any size.
  • Use a product hue only for that product’s materials.
Don’t
  • Don’t recolour, rotate, stretch or add effects to the marks.
  • Don’t recreate or redraw the glyphs — always use the official files.
  • Don’t mix one product’s hue with another product.
  • Don’t place a mark on a busy background that hurts legibility.

Need something else?

For other formats, lockups, or press use, contact us and we’ll send the right files.

[email protected]